Apartment typology: Learn how to stand out

Among the tools that a real estate project has to draw in potential clients, few are like apartment typologies. These architecture tools can become an ace up your sleeve when it comes to generating content for brochures and websites.

It is very important to offer the client a space in which the aspects that stand out the most are the ones that make up the place they want. This is achieved through real estate renders of a space that is of their style, need and liking.

Therefore, the creation of typologies will be the basis that conforms to how a prospect can be projected on the property, becoming familiar with its shape and imagining living there. From this, the first step to create  a unique experience is taken.

Of course, in order to create a cozy space that is dreamy and interesting, it is necessary to contemplate aspects that will lead to promoting an ideal project.

What are typologies, and what are they used for?

In a large real estate project, not all spaces are identical. Creating a certain diversity of offer is often the best decision to get from the investment of prospects at different levels of the same target market.

For example, it is generally a good idea to design two or three different versions of the base apartment, in order to offer a slight variety in total area or rooms available. It is also common to find luxury options such as penthouses.

Together, each of these models make up the total apartment typologies available in the project. 

Typologies can be represented as three-dimensional renderings from an aerial view. They look like a much friendlier and more eye-catching representation of architectural plans. 

You can often find a list of apartment models accompanied by their characteristics and price in space such as the website or the project brochure

Leads like the idea of ​​having options at their disposal. They invite them to reflect on which one works best for them, in such a way that they become emotionally invested in the project.

Offering typologies encourage the client to make a decision about what fits their lifestyle perfectly. They help them feel that their space is not just one of the rest, but is a reflection of what they want and what they are.

Of course, beyond their marketing and sales purposes, they also respond to a need in the project planning and architecture process, as they are ideal for maximizing the use of space.

That is where the question arises: how can I make all these types of apartments stand out? Most importantly, how can I make them stand out not only from each other, but also from the competition?

Interior design is a fundamental piece to sell typologies

Our first advice is to favor the interior design of the property.

The goal is to achieve differentiation. Ultimately, the fundamental purpose of visually representing typologies is to make clear what the characteristics of each model are.

Through interior design, each property can reflect its essence, as well as communicate the experience that it could generate when acquired. It generates emotions that make the customer fall in love and facilitate the sale. 

The most basic step is to discern what is the type of architecture, interior design and experience that the client is looking for the property. Rustic? Modern? Maritime?

It is of great importance to take into account aspects such as colors, furniture, decorative objects and lighting. Together, these elements create the personality and style of the space in such a way that they generate interest in the client.

Each project seeks to give life to a space. Therefore, it is essential to think about the needs that the potential client may have. Then think about what can be done to capture their interest and taste in design.

The typology must communicate an experience. Through the positioning and furnishing of the spaces, the prospect can see him or helfself inhabiting the place. Thus, it is not only linked to the project, but also recognizes the qualities that make each model unique.

If done right, the prospect will not only close your brochure by clearly remembering what your options are, but that differentiation will remain in your mind when comparing the project with the competition.

The importance of using good renders for apartment typologies

The use of renders in the real estate sector has increased enormously in importance in recent years. Digital media is increasingly visual and their marketing responds to this trend.

When selling a property, before construction is finished (or begins!), renders are already being created.

This type of visualization communicates the ambience of the space that may be the prospect’s next investment. Therefore, ensuring the quality of these is one of the most important responsibilities in real estate marketing.

A good render should capture every detail alive realistically. Their mission is to spark interest and inspire the essence that the prospect gets from the project.

Therefore, the task of generating apartment typologies renders must fall on an ally of absolute professionalism, with an incredible portfolio and a visionary mind to stand out like no one else.

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