Your real estate website is your window to the world. It serves as a cover letter, brochure, prospecting tool, prospect filter and communication channel.
Unlike social media, a website is your space, unique to you, designed exactly how you like it and tailor-made for what you are selling.
Real estate is a sector highly involved in creativity: from the architecture of your project to the resources you use to advertise it, they must communicate the same essence, based on creative strategies.
Therefore, it is essential to align the content that makes your project known. From your project renderings to your online presence, everything should be on top of industry trends.
With these quick tips, you’ll be ready to modernize your real estate website.
Trends for your real estate website
Like any creative environment, fashions emerge, dominate and inspire followings. Therefore, constant updating is a must.
These are the trends that you should take into account to ensure that your real estate website remains current:
- Responsive design
- Visual predominance
- Hyperreal renders and videos
- Design based on user
- experience Interactive experiences
- Chatbots and forms
Learn more below!
Responsive design is the starting point for the modern web
From how many devices do you usually surf the internet?
I bet you frequent the web from at least two among the following:
- Smartphone
- Tablet
- Laptop
- Desktop computer
When you take into account how radically different the screens and interface methods are between them, an important question arises: is your real estate website usable on any device?
The correct method to ensure this is responsive design. By implementing it, you will ensure that your website is not only visually appealing, but also functional no matter what screen it is viewed on.
Visual content predominates on the Internet
Speaking of screens, have you noticed how they get bigger and bigger, their resolution higher and their colors more attractive?
For years, the trend has pointed towards an increasingly visual web. More and more sites communicate more with images, icons and graphic components than with text.
Think about it: how much information does the positioning and hierarchy of elements on a site convey simply?
The visual web is characterized by large and quality images and videos, as well as simple elements that harmonize with the background.
From the first moment, your audience needs to look at everything valuable in your real estate projects.
You need hyperreal renders and videos
If you are going to give such dominance to how your page looks, it is therefore an absolute necessity that the images and videos you use are of the highest quality.
Employ architectural visualizations and cinematic to tell authentic and compelling visual stories.
Make sure you work with allies who can do justice to the architectural grandeur of your properties. Thus, you will have high impact images and videos that awaken emotions in your prospects and communicate the essence of your project.
At Hoppers, we specialize in contributing to real estate website value using state-of-the-art technology to create hyper-realistic visualizations.
Make sure your design is based on the user experience
The UI / UX branch of web design has quickly become one of the most important for the development of a modern and updated real estate website. These acronyms refer to User Interface / User Experience.
After all, visiting a website is an experience, be it for better or for worse. Considering how it will develop from the first moment of design means that you can manage it and get the most out of it.
Some aspects in which paying attention to the UI / UX can modernize your site are:
- Eye-catching buttons and icons
- Simple and easy-to-use interface
- Immersive navigation
- Fewer elements, but more valuable
- Fewer clicks for better results
Implement interactive experiences
At the forefront of trends for A real estate website is using interactive experiences like a 360 Panorama.
Your visitors will have access to a 360 degree view that they can explore as they please, falling in love with every detail and corner.
With tools like these, you will be able to publicize the views of your project in an innovative way that invites the user to feel part of the experience.
In addition, you will be ahead of the competition, you will make your website stand out, and you will leave a mark in the memory of the prospect.
Engage your users to interact with chatbots and forms
One of the big problems with real estate websites is that, as modern as they are, it is difficult for them to go beyond web 1.0. That is, it is difficult for them to involve the user.
Your site cannot remain just a catalog with exactly the same content as if it were printed. You must use the interaction tools offered by the internet to encourage your visitors to participate.
To achieve this, you can use chatbots and forms. Thus, you will be able to solve their doubts and get in touch with them to follow up on them.
Did you find this information interesting? Feel free to leave us a comment or send us a message! We would love to know what you are looking for.
