Have you ever heard of a Real Time Render? This little sales tool may be the key you’ve been waiting for to unlock the potential of your project.
Visualize the scene: you are in the middle of one of the many real estate expos on your calendar. Days and days are reserved to sell your new great development.
Among dozens of stands, sales agents prepare to convince any who will listen that their project is the most innovative, the one that will generate the most return on investment, the best of the best.
Some have better booths. Others show that they invested in good branding this year. One that you see every year is missing. Another you’ve never heard of is garnering attention.
In fact, too much attention.
You look, and you can’t believe it: Is there a line? What are they waiting for?
There you see it: a man in a suit with a virtual reality headset on, making gestures of astonishment towards a digital space that only he has the privilege of witnessing.
You don’t know what you’re seeing, but you already know you need it.
What is a real time render?
Technology advances by leaps and bounds. Generating architectural renderings went from being something that the artist in turn left running on their computer while going out for a coffee to an automatic function that runs with the magic of a click.
What this speed implies is most interesting.
Enter the real time render: interactive animations that generate images in real time at a speed so fast that they are measured in frames per second.
If you’ve ever played a video game in your life, then you’ve witnessed a real-time render. As in video games, interactivity is key.
Video game hardware generates visual sequences from three-dimensional models that respond to the actions of a user. The principle is the same, but two major factors interrupted its application in the real estate world: fidelity and cost.
The first three-dimensional video games had graphics that would be generous to call “hard to love”. And it’s not that they did not try: in fact, those crude movements that you remember of an angular Super Mario were the best that the millionaire investment of a gigantic company could produce.
It was more than enough for entertainment, but only so far.
Computer tech has grown like no other. Not only are real-time computer graphics available to architectural firms and real estate companies, it can also produce incredible images.
So we get to Real Time Render: an interactive hyperreal representation of property that could well be the future of the industry.
How does the technology work?
Let’s go back to visualization:
You probably stood in line to witness the magic. You waited a few minutes, they put the (properly disinfected) visor on you and gave you control.
The expo no longer exists. You are no longer in the convention room. Now your reality is hyper-reality and your field of vision is completely occupied by the place you always dreamed of but never saw so clearly.
This space is not a simple image. It is also not a video. With a video game controller you can move within the digital world, astonishing yourself with the detail of the place and experiencing a new way of interacting with real estate projects.
Benefits of using Real Time Render
- Its uniqueness draws attention
- It allows you to view projects that are yet to be built
- It can be easily modified and customized
- It can be used to test the functionality and habitability of the property
- It is highly realistic
- It can be used in virtual reality glasses or regular screens
- It immerses the prospect into the world of the property
Remember what we said about “interactivity” being the keyword?
Indeed: that is the most wonderful thing of all. Real Time Renders captures you and introduce you to a world that you can explore in your own pace. You are not merely another spectator, much less a disinterested buyer leafing through a brochure. All your attention is on development.
That is the same triumph that social media has over traditional ads. The marketing strategy behind it is the same: a user who can actively interact instead of just watching has a better chance of being a prospect. When you invest your attention, you can create a more intimate, solid and lasting bond.
Even without VR glasses, working with a regular screen, a Real Time Render enables an interaction-based experience that leaves a mark on the prospect like nothing in the industry can.
