Have you ever used the Street View function of Google Maps? If you have, you already know how a 360 Panorama works.
If not, or if you want to have it clearer, we explain:
A 360 Panorama is a virtual tour built from 360-degree images that interact with each other in a digital context.
The most interesting thing about this real estate visualization tool is its ability to integrate two aspects that are individually important, but often seen as opposites. They combine ease of use with an innovative style of promoting properties.
What is a 360 panorama?
Imagine a panoramic view of your project. It is not just a render in photography style, but a digital space that completely absorbs whoever uses it.
Now imagine more visualizations, from different points of view, that can each be reached while exploring the space in 360 degrees.
That is the essence of a 360 Panorama: a collection of key views that together make up a virtual tour that is completely available to the client.
Interaction is a key element: the prospect not only sees an image, but becomes part of a different world, using their mouse or the screen of their smartphone to explore every corner of each view, while moving from one to another as they wish.
Panorama 360: the best of two worlds?
What are you looking for when choosing tools to sell a development?
Your first priority would probably be to get something that communicates what is most important and striking about your project to prospects, like a brochure. Then something that grabs massive attention, like a roadside billboard or social media ads.
In both cases, the genius of these tools lies in how easy they are to use. Anyone can flip through a pamphlet or check its digital version. They all use social media and are able to see and interact with the project account.
Now imagine something more striking. Something that few have at their disposal. Something that your project has and stands out from the competition.
Your mind is probably thinking of innovative technology ideas, such as presentations involving virtual reality glasses or real-time rendering.
With something like that, you’d leave your prospects speechless, forever in awe of what can now be done to communicate property values.
These two tools are extremely useful in spaces such as showrooms or expos. However, it is more difficult to get them to clients from their homes.
So, on the one hand we have options that are intuitive and easy to use, since many people are used to using them.
On the other hand, we have innovative technological tools that shield everyone who witnesses them, but they require technology or a level of technological understanding that not everyone has without the assistance of a sales consultant.
Both are desirable virtues, and both apply in different settings and different contexts, but can you have a tool that integrates both?
The answer is yes: 360 panoramas are the right point where technological innovation meets the familiar.
Your clients will be in awe of both the incredible renderings of your project and the ease with which they can explore them. They could well become the differentiator your project was looking for.
Where can I use 360 panoramas?
360 panoramas find their home in two spaces in particular: websites and social networks.
If your project does not have a web page, many times it is as if it does not exist. This digital space has become a cover letter, brochure and point of contact, all in one.
It is also one of the few places on the Internet that are completely at your disposal, where you don’t have to limit yourself to the context of someone else’s platform.
This is why websites are great for embedding 360-degree tours. Applied in the correct way, they can be that extra that manages to convert visitors into prospects.
On the other hand, we have social networks. In these, the options are somewhat limited, since we are working in a space that belongs to a platform like Facebook, which sets its own rules of the game.
Although it is not possible to insert a fully interactive panoramic tour like a true 360 Panorama, it is possible to insert 360-degree images that are explorable in the same way. The only difference is the inability to link different views from one place.
However, social media in return offers enormous reach, with the potential to grow and reach prospects. They can later explore the website, fall in love with the big picture, and leave their details to be contacted by an advisor.
What do you think? Would you like to have a 360 panorama for your real estate project? If so, don’t hesitate to contact us!